The past 15 months have been transformative for Simpplr in Europe, marked by rapid growth and meaningful milestones. With more than 100 customers across 12 countries, we’ve made significant strides in delivering a platform that empowers organisations to enhance communication, streamline workflows, and engage employees effectively.
The EMEA region presents unique opportunities and challenges with its diverse market and varying needs and expectations. Regional organisations are seeking reliable solutions to address these complexities — and a growing number are turning to Simpplr for our proven ability to simplify communication, foster engagement, and deliver meaningful results. With a focus on innovative technology and consistent execution, we’ve created a platform that aligns with the evolving needs of industries ranging from public sector institutions to private enterprises.
Our growth in the EMEA market is based on the trust that comes from building lasting relationships and delivering measurable impact.
We’re proud to stand beside organisations as they navigate change, from hybrid work transitions to global workforce challenges. By offering AI-powered capabilities, robust security and actionable analytics, Simpplr empowers organisations. These strengths have positioned us as a trusted partner across Europe — and this is just the beginning.
Building momentum with a bold vision
In 2019, a few early adopters in Europe discovered Simpplr through Gartner and Forrester reports, which named us a Leader in the industry. At the time, we had no local team, no marketing spend, and no formal presence in Europe. Yet, customers continued to choose us, propelled by the strength of our product and our vision for better employee experiences.
With the support of Series D funding, we made a bold decision: it was time to invest fully in Europe. We sent our first team member across the Atlantic to establish a presence on the ground. What started as one person has since grown into a robust team of 16, each playing a vital role in our success.
What’s amazing is that much of our early growth happened on its own. Organisations heard about us through analyst reports and were drawn to how simple and powerful our platform is. That early momentum showed us a real need — and we knew we could do even more with local support.
Highlights of our growth in Europe
Over the past 15 months, we’ve solidified our presence in Europe. Today, we’re proud to work with more than 100 customers across 12 countries, from the UK to Belgium to France. Every organisation we’ve partnered with has taught us something new, and it’s inspiring to see this community grow month after month.
Last September, we welcomed our first public sector customer, an NHS trust. It was a proud moment for us, stepping into a space where we can support services that matter so deeply to people’s lives.
This year, we were approved for the UK government’s G-Cloud 14 framework. It’s an important milestone, opening the door to partner with even more public sector organisations. When Meta decided to sunset Workplace, several customers joined the Simpplr community. Helping them transition smoothly reminded us why we do this work — to ensure organisations can stay connected no matter what changes come their way.
These moments are more than milestones. They’re proof of the trust we’ve built and the work we’re doing together with everyone who has been part of the journey so far.
What sets Simpplr apart
European organisations choose Simpplr for one simple reason: our platform delivers results. We focus on creating employee experience technology that streamlines communication, fosters engagement, enhances productivity, and improves company culture.
Innovation through AI
Simpplr stands out among other intranet solutions providers for its leading AI integration, which powers advanced search capabilities, robust analytics and personalisation. Combined with highly personalised user experiences, Simpplr helps employees find exactly what they need while enabling organisations to optimise engagement and performance.
Uncompromising security
Security remains a top priority for organisations across industries. Our platform sets the bar for enterprise-grade security that protects employee data while ensuring compliance with industry standards and regulations, such as GDPR, making it a trusted choice for banks, global enterprises, and public sector organisations. By prioritising rigorous security measures, we ensure peace of mind for our customers as they focus on their core goals.
Best-in-class analytics
Our prescriptive and predictive analytics go beyond basic metrics, providing insights into sentiment, content performance and opportunities for improvement. These actionable insights help organisations optimise their intranet strategy and continuously improve the employee experience.
Presence on the ground
We’ve invested in building a team that understands the unique challenges of European customers. From multilingual account executives, to local implementation specialists and account management, our team is equipped to provide end-to-end support. Our local presence ensures customers have access to experienced professionals nearby.
A growing community of customers
One of the things we’re most proud of is the community we’re fostering among our customers. In June, we hosted our first Simpplr Connect city stop in Europe — a day designed to bring customers and prospects together to learn, collaborate and inspire one another.
The event featured a roadmap presentation by Bala Kasiviswanathan, our Chief Product Officer. Customers shared how they achieved high adoption, and attendees had open, insightful conversations about best practices.
What stood out most wasn’t just the agenda but the connections made. Attendees left the event so inspired that they have continued to share ideas and support one another since the event concluded.
This sense of community is exactly what we aim to cultivate — a network of leaders working together to support and achieve their shared goals.
The enthusiasm at the event reinforced what we already knew: when customers feel connected to a community, they’re more likely to share insights, collaborate on challenges, and innovate together. It’s a reminder that technology alone isn’t enough — relationships and shared purpose are equally important.
Looking ahead to Simpplr’s future in Europe
As Simpplr’s presence in EMEA continues to grow, we remain focused on building long-term value for our customers. The past 15 months have proven that our platform resonates with organisations seeking to simplify communication, strengthen employee engagement, and adapt to the demands of a rapidly evolving workplace.
Moving forward, we’re doubling down on innovation, with AI-powered features that make finding information, creating content, and analysing engagement easier and more effective. Our investments in partnerships, local expertise, and customer support ensure we’re not just a provider but a partner organisations can rely on for years to come.
With exciting new features and capabilities underway, we’re poised to make an even greater impact. The momentum we’ve built across 12 countries is just the beginning — our vision is to empower organisations across Europe to create workplaces where people feel informed, connected and engaged. Together with our European customers and partners, we’re shaping the future of employee experience, and we’re excited for what’s next.
Want to learn how Simpplr’s unified employee experience platform can help your organisation elevate the employee experience? Request a demo today.
