How MasterControl revived employee engagement with a next-generation intranet
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Webinar details
Discover how MasterControl revamped its intranet and transformed employee engagement with innovative communication strategies.
Join Kristen Eliason, Director of Corporate Communications at MasterControl, as she shares how her team rebuilt trust, boosted adoption to 83%—well above industry standards—and created an intranet employees actually use.
In this session, you’ll learn:
- How to overcome common intranet adoption challenges
- A creative, audience-first approach that engaged millennial software engineers and a diverse workforce
- Best practices for fostering a dynamic corporate culture through storytelling, humor, and engaging content
- Whether you’re rethinking your intranet or looking for fresh ways to connect with employees, this webinar is packed with actionable insights.
About the presenters
Kristen Eliason
Director, Corporate Communications at MasterControl
Kristen Eliason is the Director of Corporate Communications at MasterControl, a quality and manufacturing software company recently valued at over $1B. With 12+ years of experience in communications spanning the tech, finance, renewables, and advertising industries, Kristen brings creative insights to employee engagement and internal communications. She has an MFA from the University of Notre Dame and cites her time there as giving her a leg up on the ‘creative nonfiction’ required for working in corporate communications. Kristen is a published poet and is the co-founder of a small literary magazine, Menagerie. In her spare time, she works on abstract expressionist paintings.