Fostering employee trust through authentic tone of voice with Katherine King, Director of employee communications at Etsy

Episode 37
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This episode features an interview with Katherine King, Director of Employee Communications at Etsy. She has been with the global ecommerce company since 2018, serving the internal communications function through Etsy’s massive growth. Previously, Katherine was a dialogue strategist where she developed brands’ customer-facing tone of voice for clients like American Express, Gerber, and Southwest Airlines.

In this episode, Amanda and Katherine discuss the spectrum of tone and voice, key business relationships that improve employee communications, and helping leaders develop empathetic messages.

Simpplr Podcast Ep 37 with Katherine King, Director of employee communications at Etsy

Playlist

  • 02:17
    Katherine’s background
  • 06:31
    Segment: Story Time
  • 11:29
    Segment: Getting Tactical
  • 12:02
    Key relationships that help employee comms
  • 21:18
    Segment: Ripped From The Headlines
  • 21:46
    How Katherine helps leaders build empathy and compassion
  • 25:23
    Why tone of voice matters
  • 28:01
    Katherine explains the spectrum of tone and voice
  • 38:17
    Segment: Asking For a Friend

Katherine King

Katherine King is the head of internal communications at Etsy, the global marketplace for unique and creative goods. She has been with the company since 2018, serving in the internal comms function through Etsy’s tremendous growth. Prior to Etsy, Katherine was a dialogue strategist, developing brands’ customer-facing tone of voice and training frontline teams for clients including American Express, Gerber, and Southwest Airlines.

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