Credit Acceptance propels 98% employee engagement with Simpplr

Download full case study

Credit Acceptance Customer Story

Simpplr was the best platform for reaching our employees where they are. Whether they’re in their cars, homes, or the office, our people always have access to the information they need when they need it.

Krystal Barrad Web Content Specialist

ABOUT

Get to know Credit Acceptance

Founded in 1972, Credit Acceptance was built on the simple idea that everyone deserves a chance. The company works with auto dealerships nationwide to extend credit to people who might otherwise struggle to obtain a loan, helping more than 4 million customers and counting.

Like many organizations, the COVID-19 pandemic changed the way Credit Acceptance operated. The company has more than doubled in size (from 1,000 to 2,000+ employees) and transitioned from an in-office culture to a nearly 100% remote workforce. A quarter of those employees spend their time in cars visiting dealership partners, while just over 40% spend their days on the phone with customers.

With a “Big, Hairy, Audacious Goal” of earning a top 10 spot on Fortune Magazine’s annual 100 Best Companies to Work For list, the internal communications team needed a way to keep its newly-distributed employees engaged at scale. The existing intranet was outdated and cumbersome to use, so the Credit Acceptance team opted to rebuild the intranet on the Simpplr platform.

CHALLENGE

Meeting employees where they are

1
Newly-distributed workforce with no digital source of truth
2
Need to reach employees in multiple contexts and locations
3
Heavy corporate emphasis on award-winning culture

SOLUTION

Winning hearts and minds with thoughtful intranet design and compelling newsletters

1
Successful rollout focusing on key goals and metrics
2
High-impact newsletter to reduce mass emails and drive engagement
3
Support for updated corporate brand with key resources and content

RESULTS

Driving groundbreaking engagement

98%
overall engagement rate
25%
reduction in all-company emails
76%
open rates for employee newsletters
Case studies