Enhancing employee engagement in a distracted world with Elizabeth Baskin, CEO & Executive Creative Director of Tribe, Inc.

Episode 64
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This episode features an interview with Elizabeth Baskin, CEO of Tribe, Inc., an internal communications boutique working with global brands. Before launching Tribe, she was the CEO of consumer branding agency MATCH, and held management and creative positions at several other ad agencies.

In this episode, Shawn sits down with Elizabeth to discuss the effectiveness of editorial boards and content training for global communications, strategies for maintaining employee engagement and motivation, and the need for honest communications during times of change and uncertainty.

Simpplr cohesion podcast ep 64 - Enhancing employee engagement: headshot of Elizabeth Baskin, CEO of Tribe Inc.

Playlist

  • 02:39
    Rapid fire questions
  • 06:42
    Elizabeth dives into Tribe, Inc.
  • 16:04
    The challenges of communicating with a deskless workforce
  • 27:44
    How comms can affect culture
  • 32:07
    The importance of honest communications
  • 41:44
    Future internal communications trends

Guest information

Elizabeth Baskin

Elizabeth Cogswell Baskin is the founder and CEO of Tribe, Inc., an internal communications boutique working with global brands. She believes the employee audience is the most critical audience for any brand because they’re the ones who deliver on the brand promise — or not.

Before launching Tribe, she was the CEO of consumer branding agency MATCH. Prior to that, she served on the management team at the Morrison Agency and worked in creative positions for several other ad agencies. She began her career as a newspaper reporter.

A recognized thought leader in the internal communications industry, Elizabeth stresses the power of creating human connections through communications. She has been featured in publications ranging from the Wall Street Journal to Fast Company. She’s also the author of several books, including “Run Your Business Like a Girl,” a study of female entrepreneurs, and “Hell Yes!” about how to say no.

Elizabeth holds a B.A. in English and History from Emory University, completed a post-baccalaureate thesis in the Honors Program of Georgia State University and is a graduate of the Portfolio Center, where she also served on the faculty for several years.

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