This episode features an interview with Brian Brockman, VP of Communications, US & Canada at Nissan Motor Corporation. At Nissan, Brian is responsible for telling the brand’s transformation story, protecting company reputation, and promoting strong product messages to both internal and external audiences. Previously, he served as the Director of Communications where he led efforts around new vehicle launches, product lifecycle, and regional operations.
In this episode, Amanda sits down with Brian to discuss transforming work culture, crafting an equitable employee experience, and how internal and external communications can flow together.
Playlist
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02:12Brian explains Nissan Next
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10:19Segment: Story Time
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12:21How Brian makes internal and external communications work together
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16:06Segment: Getting Tactical
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16:26How to successfully transform culture
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25:25Segment: Asking For a Friend
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28:20How to get skeptics to buy-in on culture transformation
Brian Brockman
Brian Brockman is vice president of communications, U.S. and Canada, at Nissan Motor Corporation. Appointed to the position in November, 2020, he’s responsible for leading the communications function for both the U.S. and Canada markets to tell the brand’s transformation story, protect company reputation and promote strong product messages to both internal and external audiences.
Additionally, responsibility for INFINITI brand communications was added to his role in April, 2022. Previously, he was director of communications for Nissan Division, U.S., where he was responsible for communications efforts around Nissan’s U.S. new vehicle launches, product lifecycle, vehicle safety, dealers, divisional marketing and regional operations, as well as oversight of Nissan’s activations at U.S. auto shows. He began his Nissan career as a corporate communications manager for the Midwest region and served in a wide range of leadership roles within the communications function. He brings more than 20 years of corporate, product, employee communications and media relations expertise.