Recognizing & excelling in ambiguity

Episode 01
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Katie shares the stories and lessons of how she got to where she is today, the do’s and don’ts of a successful company rebrand, and resources she’d recommend to anyone who wants to have a successful career in communications.

Simpplr Podcast Ep with Katie Miserany

Playlist

  • 02:00
    How Katie got interested in internal communications
  • 04:15
    Story Time Segment
  • 05:08
    The SurveyMonkey to Momentive rebrand
  • 07:55
    Working with Sheryl Sandberg & the Dave Goldberg Family Foundation
  • 14:15
    Getting Tactical Segment
  • 17:15
    Preparing employees for a successful rebrand
  • 21:41
    How the rebrand name came to be Momentive
  • 28:25
    Top 3 rebrand must-do’s for internal comms professionals
  • 38:20
    Asking for a Friend Segment
  • 41:10
    Overcoming barriers as a women and how to overcome them
  • 44:00
    The biggest challenge internal communications professionals will face in the future

Katie Miserany

Katie Miserany is the Vice President of Communications at Momentive, formerly known as SurveyMonkey. Previously Katie served as Senior Director for the Sheryl Sandberg & Dave Goldberg Family Foundation, the nonprofit organization behind LeanIn.Org and OptionB.Org. Prior to that, Katie led marketing and communication efforts at several successful startups, including RelateIQ which was acquired by Salesforce and Tiny Prints which was acquired by Shutterfly.

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