Strategic thinking is more important than wordsmithing with Tina Hawkins, Senior Director of Internal Communications at the NBA

Episode 27
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This episode features an interview with Tina Hawkins, Senior Director of Internal Communications at the NBA. Tina partners with business leaders to enhance employee performance through change management with a focus on workplace experience.

In this episode, Amanda and Tina discuss aligning values externally and internally, keeping communication casual, and how to hold space for employees and leaders to have critical conversations.

Simpplr Podcast Ep 27 with Tina Hawkins, Senior Director of Internal Communications at the NBA

Playlist

  • 01:37
    Tina’s background
  • 03:08
    Tina’s role as Senior Director of Internal Communications at the NBA
  • 05:35
    Segment: Getting Tactical
  • 07:34
    How Tina aligned the NBA while revamping the mission statement
  • 11:21
    Segment: Ripped From the Headlines
  • 12:59
    How the NBA helps leaders and employees have critical conversations
  • 22:47
    Things to avoid when holding tough conversations
  • 28:01
    Segment: Asking For a Friend
  • 31:29
    Tina’s advice for keeping communication casual

Tina Hawkins

Tina is the Senior Director of Internal Communications at the National Basketball Association (NBA). She partners with business leaders and Human Resource professionals to accelerate employee performance through change management, communication and a focus on workplace experience, culture and engagement. Previously, Tina was the Principal of Workforce Communication and Change at Mercer, a business consulting company.

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